The Leaping Bunny

The Leaping Bunny guide includes international brands on SA shelves. While Leaping Bunny does include companies with 'unacceptable' parent companies or subsidiaries, it is considered the international standard and so we offer this list as a service, to make things easier for local consumers.

Download The Leaping Bunny List

The Coalition for Consumer Information on Cosmetics’ (CCIC) Leaping Bunny Program administers a cruelty-free standard and the internationally recognized Leaping Bunny Logo for companies producing cosmetics and household products. The Leaping Bunny Program provides assurance that no animal testing is currently used in any phase of product development by the company, its laboratories, or suppliers. Their requirements do not apply to holding companies or subsidiaries, as Beauty without Cruelty demands.

BWC provides a list of these products available in South Africa as a service to consumers as an addition to the BWC endorsed list of products. This does not presume that we endorse or agree that the companies on the list are completely humane.

Endorsement is Free

Advertising Standards Authority states that companies must be able to provide proof of their humane claims. Beauty without Cruelty is an accepted independent organisation able to audit such proof.

Apply for Endorsement


Ask the experimenters why they experiment on animals, and the answer is 'Because the animals are like us.' Ask the experimenters why it is morally OK to experiment on animals, and the answer is: 'Because the animals are not like us.' Animal experimentation rests on a logical contradiction.” - Professor Charles R. Magel (1980)